TikTok is introducing a new feature that enables them to reduce the volume of AI-created videos appearing in their timelines. This step comes as the platform revealed that it now features in excess of 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is being tested over the following weeks before a full-scale rollout. This advancement coincides with a increase in AI-generated material, driven by emerging content generation software.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the quickest rising video streams on another major platform exclusively feature content made by AI. A large amount of this output is deemed low-quality AI content, a label for substandard, factory-style content that is often illogical or dreamlike.
“We know from our community that numerous viewers like content created using AI tools, including computer-generated images to science explainers, and we intend to offer the community the option to see more or less of that, depending on their own likes,” stated a platform representative.
Scale of AI Content
TikTok shared that there are currently 1.3 billion videos on its service labeled as AI-generated. Collectively, in excess of 100 mn media items are added to the platform every day, making clips made by AI a relatively small percentage of its overall inventory.
How to Adjust Settings
Users will be capable of decrease or raise the level of AI-generated videos they view by accessing the content preference option in the platform and choosing AI-made media. Other topics that currently be controlled under the filter cover current affairs, clothing, beauty, and dance.
Content Labeling and Policies
Its rules mandate users to tag “realistic” AI-made content, and it forbids harmful deepfakes of public figures or critical incidents. Any realistic AI video that is unmarked can be taken down under its terms of service.
Furthermore, the service will henceforth add an “AI-made” watermark to content produced via its proprietary AI systems, or identified by an cross-platform project for identifying content made by AI. This measure is aimed to deter users from trying to circumvent the labeling process.
Responsible AI Funding
TikTok is furthermore launching a two million dollar awareness program for experts and groups to create learning resources about ethical AI use. This initiative will benefit educational bodies dedicated to educating coding and technology.
Platform Protection
The video-sharing app has justified its safety measures, amid controversy over plans to make redundant hundreds of safety staff in the United Kingdom. It is expected to reduce 439 jobs in its user protection department in the UK capital, with trade unions and online safety experts expressing worry that people are being substituted by AI moderation.
A trust and safety lead explained that human moderation would still have a role, but automated tools can safeguard staff by removing the most graphic content prior to it is viewed by staff. The company reported a significant reduction in shocking and graphic content seen by human moderators over the last 12 months due to intervention by its AI tools.
It is vital to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to harmful content as swiftly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
